PRODUCT DESIGN
My Perfect Resume
Project Overview
Problem:
The existing SaaS product "myperfectresume.com" is facing challenges due to its outdated design and lack of updates over an extended period. This has led to decreased user engagement, limited interaction, and difficulties in accessing detailed information within the platform. Users are seeking a more contemporary experience that aligns with modern design trends and provides enhanced usability.
Solution:
To address these issues, our project focuses on a comprehensive rebranding and revamping of "myperfectresume.com." Our approach involves not only updating the design but also reimagining the entire user experience. By introducing a modern and visually appealing design, interactive elements, and streamlined navigation, we aim to create a fresh and engaging look for the platform. Additionally, we will optimize the user interface to ensure that users can easily access detailed information and use the product with greater ease.
Impact:
The anticipated impact of this project is significant. With the rebranding and redesign, we expect to witness a surge in user engagement and interaction. Users will have a renewed interest in the product due to its updated aesthetics and improved usability. The enhanced user experience will encourage users to spend more time on the platform and explore its features more extensively. As a result, we anticipate a boost in user satisfaction, retention, and overall product utilization. By providing users with a fresh look, more interaction opportunities, and easier access to detailed information, we aim to create a positive impact on the success and growth of "myperfectresume.com."
My Role:
Product Design, Visual Design
Team:
Creative Design Team at BOLD
Project Details
1. Rebranding for Platform Engagement
DEFINE
This project focuses on revamping and rebranding the existing SaaS product, "myperfectresume.com." The current version has gone without updates for some time, prompting the design team to not only update but also rebrand the product. The primary objectives are to offer users a fresh look, enhance interaction with the platform, provide more comprehensive information, and ensure user-friendly navigation.
2. Enhancing User Experience and Expertise
"MyPerfectResume" has been assisting individuals worldwide since 2013 in building their careers successfully. The platform offers a suite of tools, expert advice, and knowledge to create stronger resumes, navigate job searches, and achieve career fulfillment. Their dedicated team of experts provides guidance at every step, from crafting compelling resumes to offering interview tips and career guidance.
3. User-Centric Features and Resources
The platform boasts over 43 million resumes created, facilitated by an easy-to-use Resume Builder that allows users to tailor their resumes to various industries. It also offers a rich collection of professionally crafted Resume Examples and Templates. In addition, the Career Center hosts a wealth of advice through over 1,000 tip articles, catering to a wide range of career needs, including job searches, networking, and professional growth.
4. Expert Team and Recognition
"MyPerfectResume" prides itself on the expertise of its passionate professionals and career experts who drive the platform's success. These dedicated individuals include content associates, SEO specialists, content strategists, copy editors, copywriters, visual designers, project managers, UX researchers, and more. The team collaborates to provide high-quality content and resources. The platform's recognition, such as Site Jabber and Trustpilot logos, highlights its impact and effectiveness in aiding job seekers globally.
This project detail outlines the initiative to rebrand "myperfectresume.com" with a focus on enhancing user experiences, expertise, and resources, all under the guidance of a dedicated team of experts.
Understanding the Resume Builder Landscape
RESEARCH
In order to holistically address user issues, we undertook a comparative examination of prevailing resume builder tools. This initiative was undertaken to gain a more profound understanding of the market dynamics and pinpoint potential avenues for advancement.
Resume.io is your dedicated career companion, offering expertly-crafted resumes and cover letters to propel users toward success. With a track record of 16 million resumes and 344,000 cover letters created, they empower users' ambitions. The platform sees over 25,000 sign-ups daily, reaching across 20 languages, as they guide users' journey to new career heights. Merging art and science, our AI-enhanced technology refines users' story, infusing expert advice, job market insights, and user feedback.
Key Competitors:
Resume.com is your hassle-free solution for crafting resumes that work. With over 6 million individuals already served, they understand the complexities of job searches. Through a strategic partnership with Indeed, the leading job site, they've revamped their resume builder to ensure users' resume stands out. Their free platform offers smart templates, highlighting users' strengths, along with easy sharing options. Whether users need PDF or .doc formats, printing, or instant sharing, they've got you covered. Beyond resumes, they provide expert advice, industry-specific examples, and valuable career insights, all at no cost to users.
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resume.io
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resume.com
Research Focus:
These platforms collectively strive to provide comprehensive and user-friendly solutions for crafting effective resumes and cover letters, leveraging technology, expertise, and accessibility to support users' career aspirations.
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Expertly-Crafted Resumes and Cover Letters
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User-Centric Approach
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Innovative Technology Integration
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Free and Accessible Resources
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resume.co
Resume.co is your shortcut to landing the dream job. With over 200 customizable resume templates, users can effortlessly create the perfect resume that showcases users' professional experience. In just minutes, users'll have an impressive resume that grabs recruiters' attention, backed by an average time to hire of 24 days and 70% more resume views. Their user-friendly platform also offers matching cover letter templates and endorsements from HR experts, ensuring users' application stands out.
The Pros and Cons of using Online Resume Builder
RESEARCH
A Resume Builder is a convenient and easy to use interactive resume template that helps you create a professional resume with an up-to-date design. Online Resume Builder sites provide you a wide range of ideas and also guide you through the steps of writing a resume.
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The basic plans are often free.
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Easy to build; often has user-friendly process; a great option for beginners
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You would be able to get a brand-new resume within five minutes
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The job seeker gets a clean professional looking format with up-to-date design
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You have access to attractive ready-to-use templates and can choose from a variety of layouts, fonts, and color schemes.
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High-quality resume examples help you better describe your experience.
Advantages:
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Though visually appealing, online generated resumes are ATS-unfriendly because of complex formatting.
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Online Builders write resumes intended to appeal only to the job seekers and not to prospective employers.
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Due to defined looks and styles, a job seeker may miss a valuable opportunity to determine if it’s best to use an objective or professional statement.
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Some sites only provide a PDF copy which again restricts you to further update.
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You will not have someone help you figure out ways to articulate your skills and accomplishments across your career journey.
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People do not spend quality time building their resumes, so they miss out on customizing resumes for the target role.
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Though you have a clean format, you lose on individual creativity.
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If you are using the same template as thousand other job seekers, it leaves very little room for expressing your own competitive personal brand.
Conclusion:
Online resume builders offer free basic plans and easy creation processes, making them ideal for beginners. They provide quick access to modern templates for professional-looking resumes. However, the complex formatting of these visually appealing resumes can be ATS-unfriendly. These resumes are designed to appeal to job seekers rather than employers, potentially missing valuable customization opportunities. Limited options for updates, lack of personalized assistance, and template uniformity can hinder individual creativity and brand expression.
Disadvantages:
Transforming Outdated Design and Enhancing Usability
UX CHALLENGE & SOLUTION
To address this, a comprehensive rebranding and user experience overhaul are planned, aiming to create an engaging platform with modern design elements, interactivity, and streamlined navigation. The anticipated impact is increased user engagement, interaction, and satisfaction, ultimately contributing to the growth and success of "myperfectresume.com."
The existing SaaS product "myperfectresume.com" is grappling with challenges stemming from its outdated design and lack of updates over an extended period. This has resulted in reduced user engagement, limited interaction, and difficulties in accessing comprehensive information within the platform. Users are seeking a contemporary experience that aligns with modern design trends and offers enhanced usability.
Challenge:
Solution:
In response to these challenges, our project centers around a comprehensive rebranding and transformation of "myperfectresume.com." Our strategy involves not only modernizing the design but also completely reimagining the user experience. By introducing a contemporary and visually appealing design, interactive elements, and streamlined navigation, we aim to create a fresh and captivating appearance for the platform. Additionally, we will optimize the user interface to ensure users can effortlessly access detailed information and navigate the product more seamlessly. The goal is to provide an improved and satisfying experience that aligns with modern user expectations and design trends.
Elevating User Engagement and Design for Career Excellence
UX SOLUTION
The existing SaaS product "myperfectresume.com" is grappling with issues stemming from outdated design and a lack of updates. This has resulted in reduced user engagement, limited interaction, and challenges in accessing detailed information. Our proposed solution involves a comprehensive rebranding and revamping of the platform, focusing on modern design, interactivity, and streamlined navigation.
The envisioned impact includes heightened user engagement, improved usability, increased user satisfaction, and enhanced retention. By providing a fresh look, better interaction opportunities, and improved access to information, our goal is to positively influence the growth and success of "myperfectresume.com." Furthermore, this project is part of the continuous effort by "MyPerfectResume" to empower job seekers worldwide through expert tools, advice, and guidance.
Welcome and Encourage people for their Resume Build journey
BRANDING + VISUAL DESIGN
We're addressing the branding and visual design challenges of "myperfectresume.com," which previously used a combination of cold blue and bright green, resulting in a lack of warmth and engagement. The text-focused design and distracted layout further hindered user interaction.
To transform this, our rebranding plan includes incorporating warm and cozy colors, utilizing captivating illustrations, and creating a more familiar and inviting atmosphere. This shift aims to establish a stronger emotional connection with users and enhance their overall experience. Our approach aligns with the goal of fostering a more interactive and engaging platform, addressing the current limitations in engagement and accessibility. Through these visual enhancements, we aim to amplify user engagement, satisfaction, and retention, contributing to the continued success of "myperfectresume.com" in empowering job seekers worldwide.
United State
United Kingdom
France
LOGO
Primary Color
Background
Secondary Color
COLOR
Body
Display
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TYPOGRAPHY
ICONS & ILLUSTRATIONS
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Highlights Landing Page
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How effectively can users approach to the information?
USABILITY TESTING
During the design process, we encountered and addressed several key irritations to optimize the user experience. Irritation1 centered around the iconography of the wishlist and favorite functions. After conducting usability tests, we realized users found it challenging to distinguish between the two icons. As a result, we made the strategic decision to remove the wishlist feature and its associated icon from the app through a well-informed decision tree.
In Irritation2, we focused on enhancing specific features within the comparison function. Users expressed confusion regarding the call-to-action button, so we introduced clear explanatory text to clarify its purpose. Additionally, we refined the instructions provided to users before the test, ensuring a seamless and straightforward testing process.
Understanding that usability testing is vital for delivering a successful end product, we conducted rigorous tests on our mid-fi prototype with four users. The initial results were concerning, with an average score of 34, signaling room for improvement. Analyzing user feedback, we identified areas for enhancement, including setting better user expectations and providing clearer task contexts.
After incorporating these improvements, our second mid-fi usability test showed a significant increase, resulting in an impressive score of 78. To assess the impact of transitioning to high fidelity, we conducted another test, yielding a score of 81, indicating a minor increase from the previous mid-fi test. Interestingly, users demonstrated enhanced cognitive memory with the hi-fi, resulting in 90 fewer clicks to complete tasks efficiently.
As we move forward, we recognize the importance of continual iteration and refinement to create a seamless user experience. The insights gained from our usability tests have been invaluable in shaping our design decisions and guiding our next steps for further optimization.
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